OUR BLOG
CENTRAL CITY OPERA UNVEILS NEW BRAND AND INITIATIVES FOR 2011 FESTIVAL
Contact:
Kelly Nelson
Citrus PR
(303) 909-5716
kelly@citruspr.com
Valerie Hamlin
Director of Marketing
(303) 292-6500 x 108
vhamlin@centralcityopera.org
April 05, 2011

CENTRAL CITY OPERA UNVEILS NEW BRAND AND INITIATIVES FOR 2011 FESTIVAL

Single Tickets for 2011 Festival on Sale Now

Denver, Colo.- Central City Opera (CCO), the spunky little opera festival that has been astounding audiences for 79 years, marries tradition with innovation through its new brand with a fresh focus on what matters most: offering unforgettable, world-class live performances in an authentic mountain setting.

As the 5th oldest opera company in the United States, Central City Opera has had an illustrious history impacting the education of Coloradoans while charting a course for the field of opera in the nation and training its artists. Over the past decade, the company has contributed a great deal to that legacy, through its commitment to American composers, important productions of new and neglected works, and training and education through collaborations and programs.

"With arts and education budgets shrinking, the recession, and the fact that people are getting their entertainment in a more individual and digital method, we realize that we need to continue our strong history of championing the art form while adapting to a changed environment and charting the course for the future," states Central City Opera's General/Artistic Director Pelham (Pat) Pearce.

To do so, CCO is presenting new innovative initiatives that will engage a broader and younger audience, provide performances outside of Central City and "festivalize" the Festival including:

Connecting with Young Professionals

To engage both new and younger audiences, CCO is offering unique opportunities in Denver, surrounding areas and at the Festival. Starting this spring, Central City Opera will partner with Young Professionals (YPs) and other area organizations to present a slew of sinfully fun events, including Ignite Boulder, "Untitled" at the Denver Art Museum, "Mixed Tastes" at the Museum of Contemporary Art, Comedy Night at Lannie's Clocktower Cabaret, a scavenger hunt in search of the 7 Deadly Sins in downtown Denver and an exclusive "Fashion as Art" show at Museo de las Americas in the Santa Fe Arts District with Bravo's "Project Runway" star and local fashion designer Mondo Guerra, along with master hair stylist from Bravo's "Shear Genius," Charlie Price. For event details and to stay in the loop, YPs can join the email club on the CCO home page or see upcoming events on the YP website page www.centralcityopera.org/yp. For additional information, contact YP Project Manager Heather Brecl at hbrecl@centralcityopera.org or at 303-292-6500 x105.

OMG! Central City Opera Gets Festivalized

Beyond the 2011 productions, CCO will be unveiling a new feel, new activities and new ideas that align with its new brand. On select weekends of the Festival season, food carts, chalk art, buskers and entertainers will enliven the quaint, historic streets of Central City. On July 23, people can attend a vintage baseball game by the Colorado Vintage Baseball Association, and enjoy America's "favorite national pastime" the way it was meant to be played. The event is free to attend. Additionally, attendees can experience much more with this year's Fringe Festival.

Fringe Festival

Introducing "come-as-you-are" events for all. For the first time, CCO invites music lovers to explore the Fringe Festival, a collection of short performances, a 19th century weekend of history and modern fun, jazz, tours, and much more. Explore the Fringe Festival and experience local history, nature, culture, and of course, opera like never before.

Central City Days: Taking Modern Fun to Historic Heights (July 30 & 31) This uncommon weekend takes modern fun to historic heights with a gold mine of historic Central City adventures. Explore Central City's Victorian streets and sights, mines and museums, and experience family-friendly performances in the historic Opera House Stables, a hauntingly historic cemetery crawl, random acts of opera and a taste of Colorado to please every palette. All-access day passes to Central City's storied past are priced at $15 adults/$10 kids (age 4-12)/$45 family 4-pack. Weekend passes are priced at $25 adults/$15 kids/$75 family 4-pack. For just $25, attendees can purchase VIP passes that include an all-access day pass, plus private Colorado wine and mead tasting parties in historic venues.

SinFest (July 16 & 24) CCO patrons will be getting in touch with their inner sinner this summer at this progressively sinful experience. See the one-hour Kurt Weill opera, The Seven Deadly Sins, followed by a sinful evening of dance, slam poetry, experiential art, swing dance, and an indulgence of food and the 7 Deadly Zins wine at CCO's very own Lucifer's Lair bar in Central City. Tickets are just $50. Attendees can also come and go in style with a Party Bus for an additional $20 per person.

Sundays at St. James: Chamber Music Series (July 17, 24 & 31) A unique opportunity to experience exquisite instrumental and vocal works in one of Colorado's oldest churches located across from the Opera House, St. James Methodist. The July 17 performance will feature a Poulenc clarinet sonata, a Dvořák piano quartet and vocal music by baritone Robert Gardner, who is performing in this summer's productions of The Seven Deadly Sins and The Breasts of Tiresias. On July 24, conductor Matthew Halls, the guest instrumentalists and principal artists from this summer's Amadigi di Gaula will perform the music of Henry Purcell. The final performance on July 31 will feature the popular male classical vocal quartet, New York Polyphony. Two of the members -- baritone Christopher Dylan Herbert and bass Craig Phillips -- were participants in CCO's Bonfils-Stanton Foundation Artists Training Program. Tickets are $32 per concert, or $68 for all three.

Jazz Brunches (July 16 & 23 and August 6 &7) This finger-snappin' great time features fine food and hot jazz at the Teller House. The brunch buffet and jazz is just $35 or $74 for three Jazz Brunches to add to a subscription package.

Lunch & A Song (June 29, July 6, 10, 13, 17, 20, 24, 27 & 31, and August 3) Lunch and a 30-minute performance by a Bonfils-Stanton Foundation Artist will whet audience member's opera appetite at the relaxed Teller House. Tickets are $30.

Nina Odescalchi Kelly Family Matinees (July 28 & August 4)
Attendees can introduce themselves and their children to opera at a special matinee that includes a narrator's preview before each act and an autograph session with the singers. Tickets are $15 for kids (6-18), and $20 for adults. For an extra $10, festival goers can add inside information about the opera accompanied by pre-performance family fun activities, theatre games, and a post-opera talkback for the Amadigi di Gaula matinee on August 4.

Signor Deluso (July 13, 17, 23, 27, 29, and August 2) Attendees can enjoy 30-minute comic opera performed on select afternoons at the historic Williams Stables. Based on Moliere's play Sganarelle, this comedy of errors follows two couples who suspect their true loves are having affairs with others. The one-act opera is performed by members of CCO's renowned Bonfils-Stanton Foundation Artists Training Program and directed by CCO Artistic Director Emeritus, John Moriarty, who conducted the original production of Signor Deluso in 1974. Tickets are $12 ($8 for subscribers).

Après Opera (July 2, 9, 15, 16, 22, 23, 29 & 30) After the show, festival goers will have the opportunity to enjoy cocktails and impromptu performances by the company's talented 2011 performers and other musical delights at the Teller House. No cover charge.

Short Works (June 29, July 6, 8, 10, 16, 20, 24, 26, 31, and August 3, 5, & 6) A wide array of electric short opera scenes that will surely excite both the opera virgin and the opera veteran. Performed by members of CCO's Bonfils-Stanton Foundation Artists Training Program. Held at the intimate Williams Stables, tickets are only $12 ($8 for subscribers).

For additional event and lodging information or to purchase tickets, visit www.centralcityopera.org or call 303-292-6700.

WOW! Central City Opera's New Look

In addition to offering innovative initiatives this season, CCO enlisted the Boska agency, with the creative team of Dave Scheidt and Bruce Abels, to create a new look and feel geared towards helping festival goers (and non festival goers, yet) enjoy all that the company presents each summer and appreciate opera as the great live unplugged theatre that it is.

"Our bold, new Central City Opera logo was designed to reflect the full impact of the live operatic voice," says CCO Director of Marketing Valerie Hamlin. "People don't just hear it; they feel it, especially in our intimate Opera House. It's an experience that moves them emotionally."

The company will also be rolling out its new ad campaign based on this new brand in May. To download sample ads for the campaign and/or CCO's new logo, go to www.centralcityopera.org and click on "News & Media."

2011 Festival Tickets on Sale Now!

Running June 25 to Aug. 7, the Festival offers a wide range of selections with something for everyone, including a new production of Bizet's Carmen; the first fully-staged production in North America of Händel's Amadigi di Gaula; and a double bill of three one act operas: Gianni Schicchi by Puccini, The Breasts of Tiresias by Poulenc and Weill's The Seven Deadly Sins. 2011 Festival subscriptions, starting at just $42, are on sale now and include Carmen, Amadigi di Gaula and two of the one-acts. Packages are also available to see all five shows this summer. Those who subscribe before May 2nd will receive a 30% discount off of regular single ticket prices and will also receive a 30% discount on most Fringe Festival events. Single tickets, starting at $20, and tickets for individual one-act performances starting at just $10, are also on sale now. For more information or to purchase tickets for 2011, visit www.centralcityopera.org or call 303-292-6700.

Central City Opera's 2011 Festival sponsors include the CCOHA Endowment Fund, Lanny and Sharon Martin, Avenir Foundation and the Citizens of the Scientific and Cultural Facilities District. Central City Opera's innovative programs and initiatives for Young Professionals are made possible by support from the following partners and sponsors: Mondo Guerra, Charlie Price, Donna Baldwin Talent, Inc., Museo de las Americas, Ballet Nouveau Colorado, Lannie's Clocktower Cabaret, Michael David Winery, Vodka 14, Denver Art Museum, Museum of Contemporary Art, Boulder Museum of Contemporary Art and 5280 Magazine.

Celebrating its 79th year, Central City Opera is the nation's fifth-oldest opera company, located just 35 miles west of Denver in one of Colorado's official National Landmark Historic Districts. The company continues to present artistically excellent professional opera in its annual summer festival; to offer career-entry training to young singers; to produce education and community service programs; and to preserve and maintain the Opera House and 30 other Victorian-era properties.

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